The Straw of the Future IS HERE
LOLIWARE has pioneered the world's leading seaweed technology to replace single use plastics. LOLIWARE's products harness LIST (LOLIWARE Intelligent Seaweed Technologies) to create single use items designed to disappear. LOLIWARE is poised to completely replace single-use plastics beginning with the launch of the company’s new seaweed-based straw. LOLIWARE’s Straw, The Straw of the Future, looks, feels and acts like plastic, but is made from 100% food grade materials. It is designed to disappear either through composting or natural processes.
UNLIKE ANY OTHER STRAW
The LOLIWARE Straw is 100% plant-based, hyper-compostable and marine degradable, in addition to being gluten-free, sugar-free, and non-GMO. With a mouth-feel similar to traditional straws, and vegetable-based colors, the LOLIWARE Straw introduces an environmentally friendly solution to the global plastics problem, without compromising the user experience or requiring a shift in consumer behavior. The straws target pricing parity with current plastic straw alternatives on the market.
The LOLIWARE Straw can withstand over 18 hours of continuous use and is made with seaweed, a regenerative resource which sequesters C02 vs. paper straws which require tree-based resources and last up to an hour.
LOLIWARE CEO Chelsea Fawn Briganti is pioneering a plastic-free future with an interdisciplinary team of leading material scientists, food technologists, seaweed biologists, and biopolymerists. The team is focused on replacing the 360 billion plastic straws used globally every year. “Every piece of plastic ever created still exists,” says Briganti. “There are five trillion pieces of plastic in our oceans; an estimated ten million tons of plastic is produced every second. Single use plastics should never be built to last, they should be designed to disappear.”
“Single use plastics should never be built to last, they should be designed to disappear.”
LOLIWARE is venture backed by Closed Loop Ventures, Hatzimemos/Libby, NY State Venture Fund, and Mark Cuban, and has several Fortune 500 companies partnering to make the switch to LOLIWARE Straws including Marriott, Pernod Ricard, and three additional corporates to be announced over the course of 2019.
The first wave of LOLIWARE Straws are shipping the week of March 7th to pre-orders and early adopters.