We’ve been decoding the many material configurations and emergent market ecology of plastic alternatives over the last decade. Introducing the straw of the future.
Imagine planting trees, but better. Symbolizing the vibrant blue color of our ocean, the Blue Carbon Straw is an ode to the critical role that our ocean and coastal ecosystems play in tackling climate change, specifically through the carbon they capture (a term coined as “blue carbon”). Indeed, these ecosystems capture up to 20 times more carbon per unit area than land-based forests, a lot of which are stored for millions of years. Using seaweed as our primary input enables us to tap into seaweed’s potential to capture carbon on the back-end.
The ocean is our planet’s life support system - and many of the lives within it (and associated with it) are on the verge of collapse. Historically, the Mother of Pearl symbolized purity and so does this straw - the “purity” that our ocean (and Mother Nature) needs to be urgently restored to. The Mother of Pearl Straw is an ode to ocean-based solutions that tackle climate change and regenerate our marine ecosystems in doing so. The straw also represents our promise of a truly biodegradable product that poses no harm to the ocean in the event it ends up in it (which we obviously don’t advocate for).